Deliver targeted experiences in real time

Optimizely Web Personalization provides everything you need to deliver tailored experiences across every customer touchpoint.

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Being personal is no longer optional.

Your customers expect experiences to be tailored to them wherever they interact with you. Start giving your customers what they want and grow revenue for your business without relying on an army of analysts or engineers.

This is where Optimizely Personalization steps in.

Personalization lets you keep up with evolving customer demands

Deliver targeted content in real time

Translate what you know about your customers into revenue. Identify interesting behaviors with visual tags — no developers necessary. Connect that browsing behavior, demographic information, contextual clues, and 1st- and 3rd-party data into a complete picture of your customer that you can use to power personalized experiences.

Make decisions backed by results you can trust

No army of analysts required. Understand the impact of each campaign you run across your audiences in real time with results powered by our industry-leading Stats Engine. Increasing average order value, reducing acquisition costs — whatever your goal, Personalization is designed to help you reach it with measurable results you can understand.