Our Customers

Learn how our customers use the world’s leading Experimentation Platform to deliver exceptional experiences to their visitors.

Learn how the BBC uses Optimizely

With a centralized team helping to drive learnings and best practices, the BBC has built a true culture of experimentation. See how the BBC is using Optimizely to power customer experience across their digital channels.

People are starting to come to me and say ‘we want to test this’ and opinions are starting to fly around. It’s beginning to take hold that the data will tell the truth.
Dave Powell, E-Commerce Conversion Manager
Dave Powell

E-Commerce Conversion Manager

Explore our customers and their successes

Driving Innovation at HP through an Experimentation Center of Excellence

View case study

Improved checkout funnel

View case study

133% more new members

View case study

24% lift in revenue from SEM

View case study

10% increase in conversion

View case study

Simple button variation increases clicks by 12%

View case study

Building Awareness of Century-Old Content

View case study

increased mobile conversion rate

View case study

Increased ad viewability

View case study

more social engagement

View case study

More student participation

View case study

Conversions and revenue increase with product page redesign

View case study

7% increase in cross sells

View case study

Established an experimentation culture

View case study

6x more social shares

View case study

Built an experimentation culture

View case study

Optimized multichannel shopping experience

View case study

More impactful website resdesign

View case study

45% increase in donations

View case study

Tracked full funnel conversions

View case study

Increased mobile customer LTV

View case study

100% lift in pageviews

View case study

Lead Volume and Drive Sales Pipeline

View case study

28% lift in social shares

View case study

Increased donation value

View case study

54% more revenue per visitor

View case study

36% lift in online orders

View case study

Building a data-driven culture

View case study

Personalized homepage

View case study

Increased ad revenue

View case study

133% more new members

View case study

Experimentation as a company goal

View case study

80% decrease in return rate

View case study

46% increase in subscriptions

View case study

Redesigned Website

View case study

5.5% increase in mobile sales

View case study

5% more pageviews per visitor

View case study

50% increase in product page revenue

View case study

69% increase in leads

View case study

63% increase in order conversions

View case study

Increased form submissions

View case study

Increased video views

View case study

Optimizing for mobile web wins

View case study

Deploys Engineering Work with Experiments

View case study

Doubled revenue in one month

View case study

Building an Insights-Driven Business

View case study

140% increase in lead quality

View case study

Optimizing subscriber experiences

View case study

Taking a personalized approach to cart abandonment

View case study

improved navigation

View case study

4% increase in orders

View case study

8% increase in filter usage

View case study

Democratizing decision making with Optimizely

Watch Video

Validating product ideation through Optimizely

Watch Video

Validating new product messaging with Optimizely

Watch Video

Making better business decisions with Optimizely

Watch Video

Creating the customer journey with Optimizely

Watch Video

Eliminating guesswork with Optimizely

Watch Video

43% lift in simcity pre-orders

View case study