Optimizely Academy
Condensed. Personalized. Customized. Learning to help you experiment better, faster.

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What is the Optimizely Academy?

The Optimizely Academy includes courses that will guide you through the world of digital experience optimization with Optimizely, teaching you various concepts such as experimentation strategy, how to build and run a program, and the Optimizely platform. Courses are organized into persona-based paths, allowing you to choose the path that best fits your role in your current organization. Whether you are an analyst strictly focused on results, or a leader who needs a general overview of experimentation, we have a path for you. Once you complete a path, visit our certifications exams and test what you learned.

Not a fan of eLearning but still want to pass our certifications? Not a problem. Feel free to follow our extensive study guides to prepare you to ace our certification exams.

Happy Learning!

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The Big Book of Experimentation

Discover 35+ winning experiment ideas that are generating millions in revenue.

Stop Launching. Start Rolling Out.

Ship faster with less risk. Get Optimizely Rollouts, free feature flags for developers.


Join us September 11-13 at the San Francisco Marriott Marquis and learn how to push the boundaries of experimentation and personalization.

Experimentation Maturity Model

This assessment is the starting point to understanding your organization's capabilities and will set you on the path to building a high-performing program.